Venmo Split
Venmo Split
Venmo Split
Venmo Split
An added feature within Venmo enhances existing cost-splitting functionality by implementing fine-tune controls and receipt scanning.
An added feature within Venmo enhances existing cost-splitting functionality by implementing fine-tune controls and receipt scanning.
An added feature within Venmo enhances existing cost-splitting functionality by implementing fine-tune controls and receipt scanning.
An added feature within Venmo enhances existing cost-splitting functionality by implementing fine-tune controls and receipt scanning.
VIEW PROTOTYPE
VIEW PROTOTYPE
VIEW PROTOTYPE
VIEW PROTOTYPE
MY ROLE
MY ROLE
MY ROLE
MY ROLE
UX Researcher
UI/UX Designer
UX Researcher
UI/UX Designer
UX Researcher
UI/UX Designer
UX Researcher
UI/UX Designer
TIMELINE
TIMELINE
TIMELINE
TIMELINE
8 weeks
Sep - Nov 2024
8 weeks
Sep - Nov 2024
8 weeks
Sep - Nov 2024
8 weeks
Sep - Nov 2024
TOOLS
TOOLS
TOOLS
TOOLS
Figma
FigJam
Optimal Workshop
Figma
FigJam
Optimal Workshop
Figma
FigJam
Optimal Workshop
Figma
FigJam
Optimal Workshop
OVERVIEW
OVERVIEW
OVERVIEW
OVERVIEW
DESIGNING A SEAMLESS GROUP EXPENSE EXPERIENCE
DESIGNING A SEAMLESS GROUP EXPENSE EXPERIENCE
DESIGNING A SEAMLESS GROUP EXPENSE EXPERIENCE
DESIGNING A SEAMLESS GROUP EXPENSE EXPERIENCE
JUMP TO PROTOTYPE
JUMP TO PROTOTYPE
JUMP TO PROTOTYPE
JUMP TO PROTOTYPE
For users who frequently split expenses, such as during group trips, shared meals, or living situations, managing costs can quickly become complicated.
While Venmo works well for simple payments, it often creates friction when tracking and settling group expenses. Dedicated platforms such as Splitwise offer more structured solutions, but require users to switch between apps.
To address this gap, I explored how Venmo could better support group expense management by introducing group creation, clearer tracking, and flexible cost-splitting features directly within the app.
For users who frequently split expenses, such as during group trips, shared meals, or living situations, managing costs can quickly become complicated.
While Venmo works well for simple payments, it often creates friction when tracking and settling group expenses. Dedicated platforms such as Splitwise offer more structured solutions, but require users to switch between apps.
To address this gap, I explored how Venmo could better support group expense management by introducing group creation, clearer tracking, and flexible cost-splitting features directly within the app.
For users who frequently split expenses, such as during group trips, shared meals, or living situations, managing costs can quickly become complicated.
While Venmo works well for simple payments, it often creates friction when tracking and settling group expenses. Dedicated platforms such as Splitwise offer more structured solutions, but require users to switch between apps.
To address this gap, I explored how Venmo could better support group expense management by introducing group creation, clearer tracking, and flexible cost-splitting features directly within the app.
For users who frequently split expenses, such as during group trips, shared meals, or living situations, managing costs can quickly become complicated.
While Venmo works well for simple payments, it often creates friction when tracking and settling group expenses. Dedicated platforms such as Splitwise offer more structured solutions, but require users to switch between apps.
To address this gap, I explored how Venmo could better support group expense management by introducing group creation, clearer tracking, and flexible cost-splitting features directly within the app.
PROBLEM DISCOVERY
PROBLEM DISCOVERY
PROBLEM DISCOVERY
PROBLEM DISCOVERY
MANAGING SHARED EXPENSES IS COMPLICATED AND INEFFICIENT
MANAGING SHARED EXPENSES IS COMPLICATED AND INEFFICIENT
MANAGING SHARED EXPENSES IS COMPLICATED AND INEFFICIENT
MANAGING SHARED EXPENSES IS COMPLICATED AND INEFFICIENT
I started with the assumption that managing shared expenses is complicated and inefficient but I didn’t yet understand where those challenges surfaced or why.
I started with the assumption that managing shared expenses is complicated and inefficient but I didn’t yet understand where those challenges surfaced or why.
I started with the assumption that managing shared expenses is complicated and inefficient but I didn’t yet understand where those challenges surfaced or why.
I started with the assumption that managing shared expenses is complicated and inefficient but I didn’t yet understand where those challenges surfaced or why.
RESEARCH
RESEARCH
RESEARCH
RESEARCH
USER INTERVIEWS
USER INTERVIEWS
USER INTERVIEWS
USER INTERVIEWS
To explore my assumption, I interviewed 6 individuals (ages 23-62) with varied levels of experience using Venmo and mixed frequency of expense splitting.
During these 30-minute sessions, I focused the conversation on:
How participants currently track and settle group expenses.
What tools and methods they currently use.
Where they encountered challenges.
Why the process was frustrating.
To explore my assumption, I interviewed 6 individuals (ages 23-62) with varied levels of experience using Venmo and mixed frequency of expense splitting.
During these 30-minute sessions, I focused the conversation on:
How participants currently track and settle group expenses.
What tools and methods they currently use.
Where they encountered challenges.
Why the process was frustrating.
To explore my assumption, I interviewed 6 individuals (ages 23-62) with varied levels of experience using Venmo and mixed frequency of expense splitting.
During these 30-minute sessions, I focused the conversation on:
How participants currently track and settle group expenses.
What tools and methods they currently use.
Where they encountered challenges.
Why the process was frustrating.
To explore my assumption, I interviewed 6 individuals (ages 23-62) with varied levels of experience using Venmo and mixed frequency of expense splitting.
During these 30-minute sessions, I focused the conversation on:
How participants currently track and settle group expenses.
What tools and methods they currently use.
Where they encountered challenges.
Why the process was frustrating.
“A lot of manual labor and switching between apps on my phone.”
“A lot of manual labor and switching between apps on my phone.”
“A lot of manual labor and switching between apps on my phone.”
“A lot of manual labor and switching between apps on my phone.”
“It’s just annoying and time-consuming... I end up putting it off sometimes.”
“It’s just annoying and time-consuming... I end up putting it off sometimes.”
“It’s just annoying and time-consuming... I end up putting it off sometimes.”
“It’s easy to forget who paid for what and who owes who.”
“It’s easy to forget who paid for what and who owes who.”
“It’s easy to forget who paid for what and who owes who.”
“When people start to order different things, it makes it difficult to calculate.”
“When people start to order different things, it makes it difficult to calculate.”
“When people start to order different things, it makes it difficult to calculate.”
Quotes gathered from a mix of in-person and remote interviews (all moderated).
Quotes gathered from a mix of in-person and remote interviews (all moderated).
Quotes gathered from a mix of in-person and remote interviews (all moderated).
SYNTHESIZING FINDINGS
SYNTHESIZING FINDINGS
SYNTHESIZING FINDINGS
SYNTHESIZING FINDINGS
KEY INSIGHTS AND WHY IT MATTERS
KEY INSIGHTS AND WHY IT MATTERS
KEY INSIGHTS AND WHY IT MATTERS
KEY INSIGHTS AND WHY IT MATTERS
Patterns began to emerge through user interviews, and I was able to reveal critical points that sparked actionable insights.
Patterns began to emerge through user interviews, and I was able to reveal critical points that sparked actionable insights.
Patterns began to emerge through user interviews, and I was able to reveal critical points that sparked actionable insights.
Patterns began to emerge through user interviews, and I was able to reveal critical points that sparked actionable insights.
KEY TAKEAWAY
KEY TAKEAWAY
KEY TAKEAWAY
KEY TAKEAWAY
Managing shared expenses isn’t inherently complex, rather current tools fail to support real-world scenarios.
Managing shared expenses isn’t inherently complex, rather current tools fail to support real-world scenarios.
Managing shared expenses isn’t inherently complex, rather current tools fail to support real-world scenarios.
Managing shared expenses isn’t inherently complex, rather current tools fail to support real-world scenarios.
RESEARCH
RESEARCH
RESEARCH
RESEARCH
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
Taking a closer look at how existing tools approach group expenses, and where they fall short.
Taking a closer look at how existing tools approach group expenses, and where they fall short.
Taking a closer look at how existing tools approach group expenses, and where they fall short.
Taking a closer look at how existing tools approach group expenses, and where they fall short.
Splitwise
Splitwise
Splitwise
Handles shared expenses well across multiple people and transactions.
Handles shared expenses well across multiple people and transactions.
Handles shared expenses well across multiple people and transactions.
Lacks native payment integration, requiring users to switch between apps.
Lacks native payment integration, requiring users to switch between apps.
Lacks native payment integration, requiring users to switch between apps.
Paypal
Paypal
Paypal
Trusted and widely accepted platform for secure transactions.
Trusted and widely accepted platform for secure transactions.
Trusted and widely accepted platform for secure transactions.
Limited support for tracking ongoing shared expenses.
Limited support for tracking ongoing shared expenses.
Limited support for tracking ongoing shared expenses.
Zelle
Zelle
Zelle
Offers simple and immediate money transfers.
Offers simple and immediate money transfers.
Offers simple and immediate money transfers.
No built-in tools for splitting complex group expenses.
No built-in tools for splitting complex group expenses.
No built-in tools for splitting complex group expenses.
Splitser
Splitser
Splitser
Provides straightforward, automatic cost breakdowns.
Provides straightforward, automatic cost breakdowns.
Provides straightforward, automatic cost breakdowns.
Settlement delays may interrupt group settling flow.
Settlement delays may interrupt group settling flow.
Settlement delays may interrupt group settling flow.
GAP IN THE MARKET
GAP IN THE MARKET
GAP IN THE MARKET
GAP IN THE MARKET
Existing solutions either handle calculations without payments or enable payments without flexible splitting, creating a gap for a unified, end-to-end experience for settling group expenses.
Existing solutions either handle calculations without payments or enable payments without flexible splitting, creating a gap for a unified, end-to-end experience for settling group expenses.
Existing solutions either handle calculations without payments or enable payments without flexible splitting, creating a gap for a unified, end-to-end experience for settling group expenses.
Existing solutions either handle calculations without payments or enable payments without flexible splitting, creating a gap for a unified, end-to-end experience for settling group expenses.
DEFINE
DEFINE
DEFINE
DEFINE
USER PERSONA
USER PERSONA
USER PERSONA
USER PERSONA
After synthesizing insights from user research, competitive analysis and affinity mapping, I created Sammie to represent users who frequently split group expenses and are frustrated by fragmented workflows, manual calculations, and difficulty tracking payments over time.
After synthesizing insights from user research, competitive analysis and affinity mapping, I created Sammie to represent users who frequently split group expenses and are frustrated by fragmented workflows, manual calculations, and difficulty tracking payments over time.
After synthesizing insights from user research, competitive analysis and affinity mapping, I created Sammie to represent users who frequently split group expenses and are frustrated by fragmented workflows, manual calculations, and difficulty tracking payments over time.
After synthesizing insights from user research, competitive analysis and affinity mapping, I created Sammie to represent users who frequently split group expenses and are frustrated by fragmented workflows, manual calculations, and difficulty tracking payments over time.
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
FROM INSIGHTS TO DESIGN DIRECTION
FROM INSIGHTS TO DESIGN DIRECTION
FROM INSIGHTS TO DESIGN DIRECTION
FROM INSIGHTS TO DESIGN DIRECTION
REFRAMING THE OPPORTUNITY:
How might we simplify the end-to-end experience of managing group expenses within Venmo?
How might we reduce the time and mental effort required to track, calculate, and request payments?
How might we support flexible and accurate splitting for uneven, real-world splitting scenarios?
REFRAMING THE OPPORTUNITY:
How might we simplify the end-to-end experience of managing group expenses within Venmo?
How might we reduce the time and mental effort required to track, calculate, and request payments?
How might we support flexible and accurate splitting for uneven, real-world splitting scenarios?
REFRAMING THE OPPORTUNITY:
How might we simplify the end-to-end experience of managing group expenses within Venmo?
How might we reduce the time and mental effort required to track, calculate, and request payments?
How might we support flexible and accurate splitting for uneven, real-world splitting scenarios?
REFRAMING THE OPPORTUNITY:
How might we simplify the end-to-end experience of managing group expenses within Venmo?
How might we reduce the time and mental effort required to track, calculate, and request payments?
How might we support flexible and accurate splitting for uneven, real-world splitting scenarios?
IDEATION
IDEATION
IDEATION
IDEATION
USER FLOW
USER FLOW
USER FLOW
USER FLOW
I broke down the ideas into three main steps that best addressed the major problems, and mapped out how I imagined the user would go through this process.
I broke down the ideas into three main steps that best addressed the major problems, and mapped out how I imagined the user would go through this process.
I broke down the ideas into three main steps that best addressed the major problems, and mapped out how I imagined the user would go through this process.
I broke down the ideas into three main steps that best addressed the major problems, and mapped out how I imagined the user would go through this process.
STEP 1:
CREATE A GROUP
STEP 1:
CREATE A GROUP
STEP 1:
CREATE A GROUP
Addresses fragmentation by enabling group creation and cost- settling within Venmo.
Addresses fragmentation by enabling group creation and cost- settling within Venmo.
Addresses fragmentation by enabling group creation and cost- settling within Venmo.
STEP 2:
ADD AN EXPENSE
STEP 2:
ADD AN EXPENSE
STEP 2:
ADD AN EXPENSE
Reduces the cognitive load by allowing users to track expenses on a rolling basis.
Reduces the cognitive load by allowing users to track expenses on a rolling basis.
Reduces the cognitive load by allowing users to track expenses on a rolling basis.
STEP 3:
FLEXIBLE SPLITS
STEP 3:
FLEXIBLE SPLITS
STEP 3:
FLEXIBLE SPLITS
Supports real-world scenarios beyond equal split by introducing percentage and itemize options.
Supports real-world scenarios beyond equal split by introducing percentage and itemize options.
Supports real-world scenarios beyond equal split by introducing percentage and itemize options.
LOW-FIDELITY WIREFRAMES
LOW-FIDELITY WIREFRAMES
LOW-FIDELITY WIREFRAMES
LOW-FIDELITY WIREFRAMES
At this stage, I carefully analyzed Venmo's existing interface to ensure my designs maintained the same consistency.
At this stage, I carefully analyzed Venmo's existing interface to ensure my designs maintained the same consistency.
At this stage, I carefully analyzed Venmo's existing interface to ensure my designs maintained the same consistency.
At this stage, I carefully analyzed Venmo's existing interface to ensure my designs maintained the same consistency.
ITERATING & VALIDATING
ITERATING & VALIDATING
ITERATING & VALIDATING
ITERATING & VALIDATING
SHAPING THE EXPERIENCE THROUGH USER TESTING
SHAPING THE EXPERIENCE THROUGH USER TESTING
SHAPING THE EXPERIENCE THROUGH USER TESTING
SHAPING THE EXPERIENCE THROUGH USER TESTING
To validate the core flows, I conducted a round of moderated concept testing with 5 participants familiar with Venmo.
To validate the core flows, I conducted a round of moderated concept testing with 5 participants familiar with Venmo.
To validate the core flows, I conducted a round of moderated concept testing with 5 participants familiar with Venmo.
To validate the core flows, I conducted a round of moderated concept testing with 5 participants familiar with Venmo.
FAMILIAR PATTERNS BUILD CONFIDENCE
FAMILIAR PATTERNS BUILD CONFIDENCE
FAMILIAR PATTERNS BUILD CONFIDENCE
Users were able to complete all tasks and described the flows as intuitive.
Users were able to complete all tasks and described the flows as intuitive.
Users were able to complete all tasks and described the flows as intuitive.
EDGE CASES MATTER
EDGE CASES MATTER
EDGE CASES MATTER
Users questioned how scenarios like missing receipts or editing incorrect inputs would be handled.
Users questioned how scenarios like missing receipts or editing incorrect inputs would be handled.
Users questioned how scenarios like missing receipts or editing incorrect inputs would be handled.
FLEXIBILITY NEEDS CLARITY
FLEXIBILITY NEEDS CLARITY
FLEXIBILITY NEEDS CLARITY
Users appreciated multiple splitting options but were unsure how some interactions worked.
Users appreciated multiple splitting options but were unsure how some interactions worked.
Users appreciated multiple splitting options but were unsure how some interactions worked.
VISIBILITY BUILDS TRUST
VISIBILITY BUILDS TRUST
VISIBILITY BUILDS TRUST
Users wanted to review and confirm expenses before sending requests.
Users wanted to review and confirm expenses before sending requests.
Users wanted to review and confirm expenses before sending requests.
I used these insights to make several design improvements: Flexible options, clearer visibility, and solutions to handle edge cases and prevent errors.
I used these insights to make several design improvements: Flexible options, clearer visibility, and solutions to handle edge cases and prevent errors.
I used these insights to make several design improvements: Flexible options, clearer visibility, and solutions to handle edge cases and prevent errors.
I used these insights to make several design improvements: Flexible options, clearer visibility, and solutions to handle edge cases and prevent errors.
DESIGN
DESIGN
DESIGN
DESIGN
BRINGING IT ALL TOGETHER~
BRINGING IT ALL TOGETHER~
BRINGING IT ALL TOGETHER~
BRINGING IT ALL TOGETHER~
THE EXPERIENCE
THE EXPERIENCE
THE EXPERIENCE
THE EXPERIENCE
HIGH-FIDELITY MOCKUP
HIGH-FIDELITY MOCKUP
HIGH-FIDELITY MOCKUP
HIGH-FIDELITY MOCKUP
CREATE A GROUP
Create and access groups directly from the pay/request flow that users are familiar with.
Track expenses on a rolling basis, reducing time and friction when organizing shared expenses.
Create groups
Add Members
Access group balances / activity
IMPACT: Integrating group creation into Venmo eliminates the need to coordinate between different apps.
CREATE A GROUP
Create and access groups directly from the pay/request flow that users are familiar with.
Track expenses on a rolling basis, reducing time and friction when organizing shared expenses.
Create groups
Add Members
Access group balances / activity
IMPACT: Integrating group creation into Venmo eliminates the need to coordinate between different apps.
CREATE A GROUP
Create and access groups directly from the pay/request flow that users are familiar with.
Track expenses on a rolling basis, reducing time and friction when organizing shared expenses.
Create groups
Add Members
Access group balances / activity
IMPACT: Integrating group creation into Venmo eliminates the need to coordinate between different apps.
ADD AN EXPENSE
Easily add expenses by scanning a receipt or manually entering items, reducing manual calculations and errors, while supporting flexibility by providing users with clear skip options.
Add an expense
Scan to auto-capture or skip
Edit option
IMPACT: Introducing both scan and skip options reduces cognitive load while preserving flexibility for edge cases.
ADD AN EXPENSE
Easily add expenses by scanning a receipt or manually entering items, reducing manual calculations and errors, while supporting flexibility by providing users with clear skip options.
Add an expense
Scan to auto-capture or skip
Edit option
IMPACT: Introducing both scan and skip options reduces cognitive load while preserving flexibility for edge cases.
ADD AN EXPENSE
Easily add expenses by scanning a receipt or manually entering items, reducing manual calculations and errors, while supporting flexibility by providing users with clear skip options.
Add an expense
Scan to auto-capture or skip
Edit option
IMPACT: Introducing both scan and skip options reduces cognitive load while preserving flexibility for edge cases.
FLEXIBLE SPLITTING
Users can split expenses by item, equal, or percentage; reflective of complex scenarios in the real-world.
Equal split
Percentage split
Percent to dollar amount
IMPACT: Flexible splitting supports real-world scenarios where costs are rarely equal.
FLEXIBLE SPLITTING
Users can split expenses by item, equal, or percentage; reflective of complex scenarios in the real-world.
Equal split
Percentage split
Percent to dollar amount
IMPACT: Flexible splitting supports real-world scenarios where costs are rarely equal.
FLEXIBLE SPLITTING
Users can split expenses by item, equal, or percentage; reflective of complex scenarios in the real-world.
Equal split
Percentage split
Percent to dollar amount
IMPACT: Flexible splitting supports real-world scenarios where costs are rarely equal.
TAX AND TIP CUSTOMIZATION
Users have control over how tax and tip are distributed, ensuring transparency and accuracy before sending requests.
Before tax and tip
After tax and tip
Confirmation
IMPACT: Customization and clear breakdowns increase trust and confidence in the system.
TAX AND TIP CUSTOMIZATION
Users have control over how tax and tip are distributed, ensuring transparency and accuracy before sending requests.
Before tax and tip
After tax and tip
Confirmation
IMPACT: Customization and clear breakdowns increase trust and confidence in the system.
TAX AND TIP CUSTOMIZATION
Users have control over how tax and tip are distributed, ensuring transparency and accuracy before sending requests.
Before tax and tip
After tax and tip
Confirmation
IMPACT: Customization and clear breakdowns increase trust and confidence in the system.
MORE ITERATING & VALIDATING
MORE ITERATING & VALIDATING
MORE ITERATING & VALIDATING
MORE ITERATING & VALIDATING
REFINING THE EXPERIENCE THROUGH USABILITY TESTING
REFINING THE EXPERIENCE THROUGH USABILITY TESTING
REFINING THE EXPERIENCE THROUGH USABILITY TESTING
REFINING THE EXPERIENCE THROUGH USABILITY TESTING
All users successfully completed tasks, validating the overall flow. However testing revealed opportunities to further improve clarity, flexibility, and confidence, especially in more complex interactions.
All users successfully completed tasks, validating the overall flow. However testing revealed opportunities to further improve clarity, flexibility, and confidence, especially in more complex interactions.
All users successfully completed tasks, validating the overall flow. However testing revealed opportunities to further improve clarity, flexibility, and confidence, especially in more complex interactions.
All users successfully completed tasks, validating the overall flow. However testing revealed opportunities to further improve clarity, flexibility, and confidence, especially in more complex interactions.
FINAL PROTOTYPE
FINAL PROTOTYPE
FINAL PROTOTYPE
FINAL PROTOTYPE
ADDING THE FINISHING TOUCHES
ADDING THE FINISHING TOUCHES
ADDING THE FINISHING TOUCHES
ADDING THE FINISHING TOUCHES
I focused on improvements that addressed areas of opportunity from usability testing to improve the overall ease of use.
These solutions transform expense splitting from a fragmented, manual process into a seamless, reliable experience; saving users time, reducing errors, and improving transparency.
I focused on improvements that addressed areas of opportunity from usability testing to improve the overall ease of use.
These solutions transform expense splitting from a fragmented, manual process into a seamless, reliable experience; saving users time, reducing errors, and improving transparency.
I focused on improvements that addressed areas of opportunity from usability testing to improve the overall ease of use.
These solutions transform expense splitting from a fragmented, manual process into a seamless, reliable experience; saving users time, reducing errors, and improving transparency.
I focused on improvements that addressed areas of opportunity from usability testing to improve the overall ease of use.
These solutions transform expense splitting from a fragmented, manual process into a seamless, reliable experience; saving users time, reducing errors, and improving transparency.
FAMILIAR INTERFACE
FAMILIAR INTERFACE
FAMILIAR INTERFACE
Users expressed mixed feelings about the choice of icon used in the original scanning feature.
Enlarging the scanning screen and having it mimic the existing iPhone camera interface helped build user confidence.
Users expressed mixed feelings about the choice of icon used in the original scanning feature.
Enlarging the scanning screen and having it mimic the existing iPhone camera interface helped build user confidence.
Users expressed mixed feelings about the choice of icon used in the original scanning feature.
Enlarging the scanning screen and having it mimic the existing iPhone camera interface helped build user confidence.
STREAMLINED PERCENTAGE SPLIT
STREAMLINED PERCENTAGE SPLIT
STREAMLINED PERCENTAGE SPLIT
Users preferred eliminating unnecessary extra steps.
Adding a toggle button in place of navigating to different page improved efficiency in the percentage split workflow.
Users preferred eliminating unnecessary extra steps.
Adding a toggle button in place of navigating to different page improved efficiency in the percentage split workflow.
Users preferred eliminating unnecessary extra steps.
Adding a toggle button in place of navigating to different page improved efficiency in the percentage split workflow.
CLARIFIED ITEMIZED SPLIT FLOW
CLARIFIED ITEMIZED SPLIT FLOW
CLARIFIED ITEMIZED SPLIT FLOW
Users felt it was more natural to select an individual before assigning items.
Swapping the order by showing the items below the individual made assigning items quicker and clearer, reducing confusion while navigating these more complex interactions.
Users felt it was more natural to select an individual before assigning items.
Swapping the order by showing the items below the individual made assigning items quicker and clearer, reducing confusion while navigating these more complex interactions.
Users felt it was more natural to select an individual before assigning items.
Swapping the order by showing the items below the individual made assigning items quicker and clearer, reducing confusion while navigating these more complex interactions.
SIMPLIFIED TAX AND TIP CONTROL
SIMPLIFIED TAX AND TIP CONTROL
SIMPLIFIED TAX AND TIP CONTROL
Users requested a streamlined way to view tax and tip adjustments.
With the addition of toggles on top of the equal and proportional split options, these improvements enhance clarity.
Users requested a streamlined way to view tax and tip adjustments.
With the addition of toggles on top of the equal and proportional split options, these improvements enhance clarity.
Users requested a streamlined way to view tax and tip adjustments.
With the addition of toggles on top of the equal and proportional split options, these improvements enhance clarity.
EXPANDED EDITING - PEOPLE
EXPANDED EDITING - PEOPLE
EXPANDED EDITING - PEOPLE
Users wanted more control over editing.
Allowing users to add and remove individuals from a specific split better supported real-world scenarios.
Users wanted more control over editing.
Allowing users to add and remove individuals from a specific split better supported real-world scenarios.
Users wanted more control over editing.
Allowing users to add and remove individuals from a specific split better supported real-world scenarios.
EXPANDED EDITING - ITEMS
EXPANDED EDITING - ITEMS
EXPANDED EDITING - ITEMS
Users requested clearer error prevention.
Easily adding, removing, and editing items before requesting prevents errors and addresses edge cases.
Users requested clearer error prevention.
Easily adding, removing, and editing items before requesting prevents errors and addresses edge cases.
Users requested clearer error prevention.
Easily adding, removing, and editing items before requesting prevents errors and addresses edge cases.
CONCLUSION
CONCLUSION
CONCLUSION
CONCLUSION
REFLECTING ON THE JOURNEY
REFLECTING ON THE JOURNEY
REFLECTING ON THE JOURNEY
REFLECTING ON THE JOURNEY
EDGE CASES AREN'T ALWAYS SCARY
EDGE CASES AREN'T ALWAYS SCARY
EDGE CASES AREN'T ALWAYS SCARY
EDGE CASES AREN'T ALWAYS SCARY
Edge cases initially felt like complications and barriers to progress. Over time, I learned to shift my perspective and see them as opportunities for meaningful improvement. Features like tax & tip splitting and editable splits emerged directly from these scenarios, ultimately making the experience more flexible and reflective of real-world group expense management.
Edge cases initially felt like complications and barriers to progress. Over time, I learned to shift my perspective and see them as opportunities for meaningful improvement. Features like tax & tip splitting and editable splits emerged directly from these scenarios, ultimately making the experience more flexible and reflective of real-world group expense management.
Edge cases initially felt like complications and barriers to progress. Over time, I learned to shift my perspective and see them as opportunities for meaningful improvement. Features like tax & tip splitting and editable splits emerged directly from these scenarios, ultimately making the experience more flexible and reflective of real-world group expense management.
Edge cases initially felt like complications and barriers to progress. Over time, I learned to shift my perspective and see them as opportunities for meaningful improvement. Features like tax & tip splitting and editable splits emerged directly from these scenarios, ultimately making the experience more flexible and reflective of real-world group expense management.
BEING MINDFUL OF PERSONAL BIAS
BEING MINDFUL OF PERSONAL BIAS
BEING MINDFUL OF PERSONAL BIAS
BEING MINDFUL OF PERSONAL BIAS
Ensuring the feature felt native to Venmo’s existing interface was one of the biggest challenges I faced. Without full access to Venmo’s component library, I closely studied the app’s patterns and relied on continuous testing and iteration to seamlessly integrate icons, components, and interactions. This process reinforced the importance of setting aside personal preferences and instead make design decisions grounded in consistency, context, and user expectations.
Ensuring the feature felt native to Venmo’s existing interface was one of the biggest challenges I faced. Without full access to Venmo’s component library, I closely studied the app’s patterns and relied on continuous testing and iteration to seamlessly integrate icons, components, and interactions. This process reinforced the importance of setting aside personal preferences and instead make design decisions grounded in consistency, context, and user expectations.
Ensuring the feature felt native to Venmo’s existing interface was one of the biggest challenges I faced. Without full access to Venmo’s component library, I closely studied the app’s patterns and relied on continuous testing and iteration to seamlessly integrate icons, components, and interactions. This process reinforced the importance of setting aside personal preferences and instead make design decisions grounded in consistency, context, and user expectations.
Ensuring the feature felt native to Venmo’s existing interface was one of the biggest challenges I faced. Without full access to Venmo’s component library, I closely studied the app’s patterns and relied on continuous testing and iteration to seamlessly integrate icons, components, and interactions. This process reinforced the importance of setting aside personal preferences and instead make design decisions grounded in consistency, context, and user expectations.
STAYING FOCUSED ON THE CORE PROBLEM
STAYING FOCUSED ON THE CORE PROBLEM
STAYING FOCUSED ON THE CORE PROBLEM
STAYING FOCUSED ON THE CORE PROBLEM
During the design process, it was easy to get carried away solving every user pain point that surfaced. Taking a step back to refocus on the core goal of the feature helped me prioritize the most impactful improvements while intentionally setting some ideas aside for future iterations. This reinforced the importance of balancing thoughtful problem-solving with realistic scope.
If given more time, I would explore expanding tax & tip functionality across additional split types, such as Equal and Percentage splits, allowing users to split the subtotal while deciding how to handle additional fees. Another opportunity would be introducing multiple payment reminders to help users manage outstanding requests and streamline the overall payment experience.
During the design process, it was easy to get carried away solving every user pain point that surfaced. Taking a step back to refocus on the core goal of the feature helped me prioritize the most impactful improvements while intentionally setting some ideas aside for future iterations. This reinforced the importance of balancing thoughtful problem-solving with realistic scope.
If given more time, I would explore expanding tax & tip functionality across additional split types, such as Equal and Percentage splits, allowing users to split the subtotal while deciding how to handle additional fees. Another opportunity would be introducing multiple payment reminders to help users manage outstanding requests and streamline the overall payment experience.
During the design process, it was easy to get carried away solving every user pain point that surfaced. Taking a step back to refocus on the core goal of the feature helped me prioritize the most impactful improvements while intentionally setting some ideas aside for future iterations. This reinforced the importance of balancing thoughtful problem-solving with realistic scope.
If given more time, I would explore expanding tax & tip functionality across additional split types, such as Equal and Percentage splits, allowing users to split the subtotal while deciding how to handle additional fees. Another opportunity would be introducing multiple payment reminders to help users manage outstanding requests and streamline the overall payment experience.
During the design process, it was easy to get carried away solving every user pain point that surfaced. Taking a step back to refocus on the core goal of the feature helped me prioritize the most impactful improvements while intentionally setting some ideas aside for future iterations. This reinforced the importance of balancing thoughtful problem-solving with realistic scope.
If given more time, I would explore expanding tax & tip functionality across additional split types, such as Equal and Percentage splits, allowing users to split the subtotal while deciding how to handle additional fees. Another opportunity would be introducing multiple payment reminders to help users manage outstanding requests and streamline the overall payment experience.